Each graduating class of the York/ Sheridan Design program is presented with the final challenge of exhibiting their works for members of the design industry, family, and friends as the last step in their transformation from student designer into professional. One of the pillars of this challenge is developing a brand and experience specifically tied to that year's graduating body of students. My role in the process was acting as project manager for the graduating class' branding team. Crafted in collaboration with Adam Zabunyan, Michelle Wu, Adrian Davila-Zuniga, Jack Choi, and Belinda Alfonso, the Delve brand is underscored by the notion of engaged exploration and cross-disciplinary creation with the shared practice of design being the common link.
role: Brand Strategy and Design
Client: YSDN 2013 Grad Show