Eating Oil

Information Design
Eating oil is an extensive visual representation of research and statistical data surrounding the inefficiencies and environmental detriments of the current crude oil based food system. Mainly focused on the amount of crude oil consumed and C02 emitted during the process of food production from farm to table, detailing production, packaging, waste and transportation as key contributors. Formatted as a fold out pamphlet for easy distribution in key areas such as grocery stores, with a poster that summarizes the documents contents on the verso for easy reference.
year: 2013
role: Research, Content Strategy, Design, Illustration
Client: Personal